POSE was a brand new start up getting ready to open a yoga and blow dry studio, but needed help with their brand, website, and marketing strategy. They approached our marketing team to help bring their vision to life and prepare them to launch & grow their business. Our goal was to create a compelling brand, design & develop a custom website that integrates with the Mindbody scheduling platform, and create & execute a marketing launch plan to attract customers and increase revenue.
We followed our 5 step process to develop a their brand messaging, design & build a new website, develop & implement a marketing, social, and print campaign strategy, set up an ongoing event marketing calendar, and finally designing merchandise and store displays to support her brand everywhere it goes.
Discovery
The first step in our process was to understand POSE's vision. We met with the owner to discuss her goals, values, and target audience. Through these conversations, we were able to get a clear picture of what she wanted to achieve and what sets her apart from competitors.
Research
Next, we conducted research to learn more about the audience and competition. We looked at demographic data, analyzed market trends, and reviewed competitors' websites and branding materials. This information helped us to better understand the target audience and create a brand that would appeal to them.
Positioning
With the research in hand, we were able to share the right story for POSE. We developed a brand story that highlights their unique values, their approach to yoga and blow dry services, and their commitment to the community. This story formed the foundation of all the marketing materials and helped us to position POSE as a leader in the local yoga community and hair style market.
Design
Next, we brought the brand to life with a custom website, branded merchandise, and print ad designs. The website was designed to be user-friendly, visually appealing, and reflective of POSE’s unique offering. The merchandise and print ad designs were created to reinforce the brand and increase brand awareness.
Launch
Finally, we launched the brand with a comprehensive marketing strategy leading up to POSE opening their doors to business. This included social media management, email marketing, paid social ad campaigns, social influencer marketing, print campaigns, and more.
POSE yoga studio and blow dry bar is already opening their second location within months of their initial location grand opening, and continue to grow. The brand, website and marketing materials have helped to increase brand awareness and attract new customers. Spinakr continues to support POSE in their growth journey through ongoing business & marketing consulting services including paid social ad strategies, content design & development, email marketing, merchandise, events, and more. We are thrilled to be a part of the POSE journey and are excited to see what heights they can reach.
If you'd like to learn more about POSE, visit them at https://www.posedallas.com/ and let them know your friends at Spinakr sent you!
