Fluidra, a global leader in pool solutions, was facing an operational bottleneck. With over 14,000 creative projects per year—a number projected to nearly double—they were overwhelmed managing up to 20 freelancers at a time. The inefficiencies were affecting their core creative initiatives. Spinakr stepped in to streamline operations and provide additional creative services to ensure Fluidra's creative team could focus on what they do best: driving innovation.
Challenge
Fluidra's rapidly scaling creative operations posed several challenges:
Volume: Over 14,000 creative projects per year, expected to rise to 28,000 within 12 months.
Manpower: A fluctuating pool of up to 20 freelancers requiring intensive oversight.
Complexity: Varied project types, from 3D rendering to creative concepting, demanding specialized skills.
Administrative Load: Time-consuming invoice and project management activities were draining internal resources.
The company urgently needed to streamline their complex project landscape and regain focus on high-impact creative initiatives.
Our Solution
Spinakr became Fluidra's go-to creative services agency, offering an end-to-end solution that spanned project management, creative development, and administrative duties.
Key Activities:
Unified Project Management: Assumed full responsibility for managing both internal and external creative projects.
Talent Management: Centralized the hiring, onboarding, and time-tracking, invoicing and payroll of all freelancers, freeing Fluidra from these administrative tasks.
Creative Services: Our specialized team provided a broad spectrum of services including 3D rendering, asset creation, campaign concepting, catalog layout, product naming, email design, and app development.
Results
Efficiency: Significantly reduced administrative overhead, allowing the internal team to reallocate their time towards creative and strategic initiatives.
Scalability: Provided the infrastructure to manage the anticipated surge in project volume without sacrificing quality or turnaround time.
Focus: Freed up Fluidra’s Creative Director and core team to concentrate on high-value, brand-defining projects.
Exploring the Deliverables: Highlights of Our Successful Marketing and Design Fluidra Projects:
Precision in Every Detail: Our 3D Models Brought These Robotic Pool Cleaners to Life. 🤖💧 #DesignExcellence
Elevating Excellence: Our Expertise in Video Production and Editing Shines in This Captivating St. Thomas VIP Trip Invitation. ✨🎥 #VideoMastery
Experience the Elegance: Our Bespoke Barcelona Video Invitation Sets the Stage for a Prestigious Journey. 🇪🇸✨ #VideoProduction #VideoEditing
Crafting Elegance in Every Detail: Our Die-Cut Invitation Design, a Work of Art in Itself. 💌✨ #customGraphicDesign #PrintDesign
Empowering Sales Excellence: Our Technical Poster Design Simplifies Selling the Future of Pool Control. 🏊🤖💡 #SmartPoolSolutions #graphicDesign
Dive into Luxury: Our High-End Graphic Design and Layout Transformed this In-Pool Furniture Catalog into a Visual Masterpiece. 🏊✨ #high-end-graphicDesign
Making Waves with Design: Our Window Cling DesignRadiates Excellence, Showcasing our client's Pool Service Rewards Program. 🌊💎 #bestGraphicDesign
Rewards Redefined: Our Email Campaign Design and Layout Put the Spotlight on our client's exceptional Rewards Program. 📧🌟 #top-graphic-design #email-campaign
Crafting Excellence: Our Elite Graphic Design and Layout Bring the ProEdge Elite Pool Builder's Vision to Life in This Custom Brochure. 🏊🌟 #brochureDesign #graphic-design
Dive into Excellence: Our Premium Graphic Design and Layout Elevated the Atlas XT Pool Vacuum's awareness campaign, Unveiling It's Supreme Benefits. 🏊♂️🌟 #cutting-edge #graphic-design
Seamless Event Experience: Our Design and Development Expertise Shines Through in the design and development of Fluidra's National Sales Meeting App. 📱✨ #best-app-design #app-development
