Fluidra, a global leader in pool solutions, was facing an operational bottleneck. With over 14,000 creative projects per year—a number projected to nearly double—they were overwhelmed managing up to 20 freelancers at a time. The inefficiencies were affecting their core creative initiatives. Spinakr stepped in to streamline operations and provide additional creative services to ensure Fluidra's creative team could focus on what they do best: driving innovation.
Fluidra's rapidly scaling creative operations posed several challenges:
Volume: Over 14,000 creative projects per year, expected to rise to 28,000 within 12 months.
Manpower: A fluctuating pool of up to 20 freelancers requiring intensive oversight.
Complexity: Varied project types, from 3D rendering to creative concepting, demanding specialized skills.
Administrative Load: Time-consuming invoice and project management activities were draining internal resources.
The company urgently needed to streamline their complex project landscape and regain focus on high-impact creative initiatives.
Spinakr became Fluidra's go-to creative services agency, offering an end-to-end solution that spanned project management, creative development, and administrative duties.
Unified Project Management: Assumed full responsibility for managing both internal and external creative projects.
Talent Management: Centralized the hiring, onboarding, and time-tracking, invoicing and payroll of all freelancers, freeing Fluidra from these administrative tasks.
Creative Services: Our specialized team provided a broad spectrum of services including 3D rendering, asset creation, campaign concepting, catalog layout, product naming, email design, and app development.
Efficiency: Significantly reduced administrative overhead, allowing the internal team to reallocate their time towards creative and strategic initiatives.
Scalability: Provided the infrastructure to manage the anticipated surge in project volume without sacrificing quality or turnaround time.
Focus: Freed up Fluidra’s Creative Director and core team to concentrate on high-value, brand-defining projects.
Exploring the Deliverables: Highlights of Our Successful Marketing and Design Fluidra Projects: