Deliverables: Brandworkz digital asset management system
Challenges: With 67 locations spread across the US, Canada, Asia and Australia, and more opening each year, Topgolf Swing Suite has increased the importance of providing a centralized place for all of their assets & guidelines. The challenge was to establish an effective brand & digital asset management system, provide self-service marketing and advertising templates that allow each location to customize the content while guaranteeing an on-brand output, and provide an engaging way to present all of the materials, training and brand guidelines each location needs to get started quickly and stay on brand in the process.
Outcomes: The "Swing Suite Hub" has enabled users around the globe to quickly find what they are looking for and customize approved templates with imagery and relevant details specific to their needs. With the help of Brandworkz digital asset management functionality, Topgolf has opened new locations quicker than ever before. This has also resulted in significant cost savings for the company in multiple ways.
Total Time Savings: $50,841
Total Cost Savings: $7,744
Total Savings: $58,585
Digital Asset Management, Guidelines & Positioning, Web to Publish, Logo Finder, Showcase
Reporting & Analysis