Deliverables
A total rebrand that included logo redesign, a complete style guide (with logo usage, color palette, typography, photography, and product logo applications) and a website redesign.
Challenges
Product merchandising is a highly competitive market with a lot of options to choose from. M3 Promos had been around for a while and the look and feel of their brand and website had become stagnant and outdated--it lacked the “curb appeal” that’s important to an online business. They needed a way to showcase their capabilities in a sleek new way that helped them stand out amongst the sea of competition.
Outcomes
We started by pumping new life into their brand with a total makeover: logo, colors, typography, and photography. We gave them a sleek, edgy look with clean lines, sharp edges and plenty of contrast to help elevate their brand to match the high quality of service they provide.
We then focused on their website. It needed to be easy to update and navigate, as well as showcase the breadth of their capabilities as a company. As a promotional merchandise company, they constantly have new product catalogs to share. To help simplify this process, we created a webpage that features as many catalogs as needed, and allows the client to easily management them through Brandworkz, our digital asset management platform.
This rebrand and new website matched the client’s vision and gave them a website they are proud to share.
Platforms
Webflow, Brandworkz
