Eliminate content chaos with Digital Asset Management solutions.
Does your company have a hard time managing digital assets? If so, it may be time to implement a new (or better) Digital Asset Management system.
What is Digital Asset Management (DAM)?
Digital Asset Management is actually two things: a business process and an enhanced digital media library that helps you easily and securely store, organize, find, manage, distribute, and analyze digital content.
For many organizations operating in multiple markets, industries, and even languages, having a centralized DAM solution in place to streamline everything helps eliminate bottlenecks, boost productivity, and improve brand consistency.
Is your current Digital Asset Management system working for you?
Missing or duplicate files. Complicated folder structures. Outdated or non-compliant material being shared. These are just a few of the issues you may be facing.
While we often think of digital assets such as photos, music, videos, animations, podcasts and other rich media and multimedia content, it can also include everything from data collected from Internet of Things (IoT) devices to big data collections derived from social media interactions.
Whatever the asset, having a lifecycle management process and centralized place to access, organize, manage and distribute these assets will help ensure accuracy, efficiency and compliance.
A Digital Asset Management lifecycle.
A digital asset management lifecycle may look something like this:
- Creation -- It starts with creating the content in a digital format or encoding it digitally through processes like image or text scanning or digital audio recording.
- Indexing -- Metadata tags are usually used to offer details and descriptions that make the asset uniquely identifiable within an asset inventory. They can also capture rights, permissions and pricing for a digital asset.
- Workflow -- once a digital asset is indexed, it can easily become part of a business process or workflow to accomplish business tasks with the DAM system tracking how, when, where and which assets were accessed, changed and applied.
- Asset lifecycle -- assets take on their own lifecycle as changes are needed, and can be managed with a DAM system that establishes permissions to protect the asset and ensure ongoing accuracy and compliance.
Why it’s important to manage your digital asset lifecycle.
Establishing a systematic approach to organizing and retrieving the assets, and even having a secure software platform to help manage it all, can contribute significant value to your organization.
- Productivity. File requests can consume hours of an employee’s time, searching for and finding the right files then uploading and sharing.
- Process efficiency. DAM can be part of a streamlined, automated workflow that allows employees to more easily locate an asset, integrate it into processes and ensure that the right asset is used in the right place.
- Storage efficiency. As centralized repositories, DAMs can take advantage of cost and space-efficient storage techniques.
- Protection of rights and permissions. Rules and governance can be applied so DAMs can act as keepers and guardians of valuable digital content to protect the company and the brand.
- Compliance. The ability to organize and rapidly retrieve archives, legal documentation or other sensitive materials can save organizations time and effort, as well as mitigate the disruption of core business processes.
There is a lot more we could say about why every organization needs a Digital Asset Management system in place, but we’ll save that for another day.
In the meantime, if you’d like to learn more about a software that simplifies and streamlines the management of your brand content and marketing processes, check out the benefits of Brandworkz.
You can also see how we have helped numerous clients implement this DAM software solution with incredible results to their organization.
