How Brand Asset Management Software Helps Maintain Brand Consistency

A brand is more than just a logo and a tagline. It includes all the impressions that your customers have about your company. Giving your customers a consistent experience across all aspects of your branding--from your website to your marketing materials to your customer service interactions--is what helps ensure they have a good impression of your brand.

Brand asset management software can help you do just that. In this blog post, we'll take a closer look at what brand asset management is and how it can help you maintain brand consistency.

What is a brand asset management tool?

A Brand Asset Management (BAM) tool is a software that helps organizations maintain their brand's consistency by housing and storing all of their branded assets. Having one location makes it easier for organizational teams to access and use the most current and accurate versions of each asset to help maintain consistency and compliance.

While there are several options to choose from when it comes to Brand Asset Management software, we want to focus specifically on Brandworkz--a tool that gives users and teams best practices on how to stay on brand with some key features listed below.

Easy to Edit and Access Brand Guidelines

The Brand Guideline tool allows teams to create, manage, and update their Brand Guidelines with ease. It's also makes it easy to educate team members and partners on what your brand is and why it stands out from the crowd.

Having a printed document or a document that gets downloaded and saved on individual computers, runs the risk that some users will be using out of date versions, which will affect your brand consistency. With Brandworkz, brand guidelines are easy to edit, update and share, ensuring everyone will have access to the latest guidelines, so there is no excuse to be off-brand.

Convenient Logo Finder 

The logo finder eliminates those time consuming emails that your creative team constantly gets asking for a specific logo in a specific size and a specific file type. This tool allows team members to answer a few questions of how the logo will be used, what size is needed, and will pull up the exact logo that can be downloaded with ease. It saves your team significant time and ensures the right format and version of the logo is used every time. 

Web-to-Publish Templates 

If your creative and marketing team is trying to serve multiple teams in different regions and even different languages, having a tool like Web-to-Publish templates is a game changer. Your creative team creates the template once, uploads it to Brandworkz and anyone within your organization can access and customize it based on the market and language they’re in. It’s a highly effective way to keep your brand consistent across multiple regions and languages and works for assets such as flyers, business cards, articles, advertisements and more. 

As we mentioned above, there are a lot of Brand Asset Management tools out there so make sure when you’re researching options to first determine what you need the system to do for you and that it has the ability to help keep your brand consistent and eliminate repetitive requests for your creative and marketing teams.