There are certain elements of your current message that still play a relevant role and need to be included in the next iteration of your story. And there are parts of your story that are no longer aligned with where you’re headed.
Where does the best version of your current message live? (website, presentation, brochure, etc.)
What part of your current message resonates with your audience that you want to include moving forward?
Our goal with this step in our process is to become familiar with your current message and what parts are working (and should be included) and what needs to be left behind.